Privacy Policy
Last Updated: September 7, 2026
PARD USA LLC (“PARD,” “we,” “us,” or “our”) operates www.pardoptic.com and is responsible for the Services described in this Privacy Policy. “PardOptic” is a brand and Website name used by PARD USA LLC and does not identify a separate legal entity. We are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit or use our website, www.pardoptic.com, purchase our products, create an account, communicate with us, or otherwise interact with our services (collectively, the “Services”).
Our online store is operated using Shopify's e-commerce platform. PARD USA LLC currently offers product shipping through www.pardoptic.com only to addresses in the United States and Canada. This Privacy Policy applies to personal information collected through the Services and describes privacy practices and rights relevant to customers and visitors in the United States and Canada.
By using our Services, you acknowledge that you have read and understood this Privacy Policy.
1. Personal Information We Collect
The types of personal information we collect depend on how you interact with us, the products or services you use, and applicable law.
Contact Information
We may collect:
- Name
- Email address
- Billing address
- Shipping address
- Telephone number
- Other contact information you voluntarily provide
Order and Transaction Information
When you purchase our products, we may collect information relating to your transaction, including:
- Products purchased
- Product and order information
- Order number
- Purchase history
- Shipping and delivery information
- Returns, refunds, exchanges, and cancellations
- Payment status
- Other information necessary to fulfill and administer your order
Payment Information
We may collect payment-related information necessary to process transactions, including payment method, transaction details, payment status, and payment confirmation.
Payment card information may be collected and processed directly by our payment processors or other payment service providers. We do not need to receive or store your complete payment card number in order to process your purchase.
Account Information
If you create an account, we may collect information associated with your account, such as:
- Account name
- Email address
- Login credentials
- Saved addresses
- Account preferences and settings
Communications and Customer Service Information
When you contact us, we may collect information contained in your communications with us, including:
- Customer service inquiries
- Emails
- Messages
- Product questions
- Warranty or support requests
- Survey responses
- Other information you voluntarily provide
Device and Usage Information
When you visit or use our Services, certain information may be collected automatically, including:
- IP address
- Browser type
- Operating system
- Device type
- Device identifiers
- Network information
- Pages viewed
- Products viewed
- Referring website
- Dates and times of access
- Information about how you interact with our Services
Cookies and Similar Technologies
We use cookies, pixels, tags, scripts, and similar technologies to operate, secure, analyze, and improve our Services.
These technologies may be used for:
- Essential website functionality
- Shopping cart and checkout functionality
- Remembering preferences
- Website analytics
- Performance measurement
- Advertising and marketing
- Fraud prevention
- Understanding how visitors use our Services
You may control certain cookies through your browser settings or, where available, our cookie or privacy preference tools. Disabling certain cookies may affect the functionality of our Services.
2. How We Collect Personal Information
We may collect personal information from the following sources:
Directly From You
We collect information when you:
- Visit or use our website
- Create an account
- Place an order
- Contact us
- Subscribe to marketing communications
- Submit a warranty or support request
- Participate in surveys or promotions
- Submit a product review or other content
- Otherwise voluntarily provide information
Automatically Through Our Services
We may automatically collect device, usage, cookie, and similar information when you browse or interact with our website.
From Service Providers
We may receive information from service providers that help us operate our business, such as e-commerce, payment, shipping, fulfillment, analytics, fraud-prevention, customer-service, and marketing providers.
From Other Third Parties
We may receive information from other third parties where permitted by applicable law, such as advertising, marketing, business, or technology partners.
3. How We Use Personal Information
Depending on how you interact with us, we may use personal information for the following purposes:
Providing and Managing Our Services
We use personal information to:
- Operate and maintain our website
- Provide products and services
- Process and fulfill orders
- Process payments
- Arrange shipping and delivery
- Process returns, refunds, exchanges, and cancellations
- Maintain customer accounts
- Provide customer service
- Respond to questions and requests
- Provide warranty and after-sales support
Communications
We may use your information to communicate with you about:
- Orders
- Purchases
- Shipping and delivery
- Returns and refunds
- Account activity
- Customer service requests
- Warranty or product support
- Important service-related notices
Marketing and Advertising
With your consent, we may use personal information to:
- Send promotional emails
- Provide product recommendations
- Inform you about products, promotions, and offers
- Measure the effectiveness of marketing campaigns
- Provide advertising and promotional content
- Understand customer interests and preferences
You may opt out of promotional communications by using the unsubscribe mechanism included in our marketing communications.
Opting out of marketing communications will not prevent us from sending non-promotional communications that are necessary to fulfill your orders or provide requested services.
Analytics and Improvement
We may use information to:
- Understand how customers use our website
- Analyze website traffic and performance
- Improve our products and Services
- Develop new products and features
- Personalize aspects of your shopping experience
- Detect technical problems
- Measure and improve marketing effectiveness
Security and Fraud Prevention
We may use personal information to:
- Protect our website and Services
- Detect and prevent fraud
- Detect unauthorized transactions
- Investigate suspicious or unlawful activity
- Protect our customers, employees, business, and other persons
- Maintain the security and integrity of our Services
Legal and Compliance Purposes
We may use personal information to:
- Comply with applicable laws and regulations
- Respond to lawful requests from governmental authorities
- Enforce our terms and policies
- Establish, exercise, or defend legal claims
- Protect our rights, property, and safety
4. How We Share Personal Information
We do not sell personal information for monetary consideration.
Depending on the technologies and service providers used in connection with advertising or marketing, certain disclosures may nevertheless be treated as a “sale” or “sharing” of personal information under applicable privacy law even when no money is exchanged. Where applicable, we provide the choices and opt-out mechanisms required by law.
We may disclose personal information to third parties where reasonably necessary to operate our business, provide our Services, fulfill transactions, comply with law, or for other purposes described in this Privacy Policy.
These third parties may include:
Shopify
Our online store is powered by Shopify. Shopify provides the technology and infrastructure necessary to operate our e-commerce Services and may process personal information in connection with your use of our website and purchases.
Information submitted through our Services may be transmitted to or processed by Shopify and its service providers.
For more information about how Shopify handles personal information, please review Shopify's privacy policy.
Payment Providers
We may share information with payment processors and payment service providers to process transactions, prevent fraud, and facilitate payments.
Shipping and Fulfillment Providers
We may share information such as your name, shipping address, telephone number, order information, and other necessary details with shipping carriers, fulfillment providers, warehouses, and logistics providers to deliver your purchases and process returns.
Technology and Service Providers
We may share information with service providers that perform services on our behalf, including providers of:
- Website hosting and infrastructure
- Cloud services
- Data analytics
- Customer support
- Fraud prevention
- Security services
- Email and communications
- Marketing services
- Order and inventory management
- Returns and warranty services
These providers may only process personal information as necessary to provide services to us, subject to applicable contractual or legal requirements.
Business and Marketing Partners
Where permitted by applicable law, we may work with business or marketing partners to provide advertising, analytics, promotional, or other services.
Depending on the technology used and where you reside, certain disclosures for targeted or cross-context behavioral advertising may constitute a “sale” or “sharing” under applicable California privacy law. California residents have specific rights regarding such activities, as described below.
Legal Requirements and Protection of Rights
We may disclose information where reasonably necessary to:
- Comply with laws, regulations, subpoenas, court orders, or other legal processes
- Respond to lawful requests from governmental authorities
- Investigate fraud or suspected unlawful activity
- Protect our rights, property, or safety
- Protect the rights, property, or safety of our customers or others
Business Transfers
Personal information may be disclosed in connection with an actual or proposed:
- Merger
- Acquisition
- Financing
- Reorganization
- Sale of assets
- Bankruptcy
- Other business transaction
5. Relationship With Shopify
Our Services are powered by Shopify.
Shopify may collect and process personal information relating to your use of our Services, including information necessary to provide e-commerce functionality, security, analytics, and other Shopify services.
Information submitted through our website may therefore be transmitted to and processed by Shopify and other service providers.
Shopify may process information in jurisdictions outside the country in which you reside.
For more information about Shopify's privacy practices, please review Shopify's applicable privacy policy and privacy resources.
6. Cookies, Analytics, and Advertising
We may use cookies and similar technologies to provide essential website functionality, remember preferences, understand website usage, measure performance, and support advertising and marketing activities.
Third-party services used on our website may place cookies or similar technologies on your device.
The specific technologies and providers we use may change over time as our Services and marketing activities evolve.
Where required by applicable law, we will provide appropriate choices regarding non-essential cookies, targeted advertising, or similar technologies.
7. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:
- Provide our products and Services
- Complete and maintain transaction records
- Maintain customer accounts
- Provide customer support and warranty services
- Comply with tax, accounting, legal, and regulatory obligations
- Resolve disputes
- Prevent fraud
- Enforce agreements
- Protect our legal rights
The specific retention period depends on the type of information, the purpose for which it was collected, our legal and business requirements, and applicable law.
Certain tax records may be retained for 7 years where required or appropriate for applicable tax, accounting, legal, or recordkeeping obligations.
When personal information is no longer reasonably necessary for these purposes, we will delete, destroy, or de-identify it where reasonably practicable and as required by applicable law.
Certain information may need to be retained even after a deletion request where retention is permitted or required by law.
8. Security
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, disclosure, alteration, destruction, or loss.
These safeguards may include access controls, security procedures, encryption or other security technologies used by us or our service providers.
However, no method of transmitting or storing information over the Internet is completely secure. We therefore cannot guarantee absolute security.
Security Incident Notices
If we become aware of a security incident involving personal information, we will investigate and take reasonable response measures. Where applicable law requires notification to affected individuals, regulators, or other authorities, we will provide or make the required notifications in accordance with applicable law.
9. Your Privacy Rights and Choices
Depending on where you live and applicable law, you may have rights regarding your personal information.
These may include the right to:
- Access or obtain information about personal information we hold about you
- Request correction of inaccurate information
- Request deletion of personal information
- Withdraw consent where processing is based on consent
- Opt out of certain marketing communications
- Exercise other rights provided by applicable privacy laws
Some rights are subject to exceptions and limitations under applicable law.
We may need to verify your identity before completing certain privacy requests.
We will not discriminate against you for exercising privacy rights available to you under applicable law.
Other U.S. State Privacy Rights
Residents of certain U.S. states may have additional privacy rights under applicable state law. Depending on the law that applies, these may include rights to confirm or access personal information, correct inaccuracies, delete personal information, obtain a portable copy of certain information, and opt out of certain targeted advertising, sale of personal information, or qualifying profiling activities. Some laws may also provide a right to appeal a denial of a privacy request. These rights are subject to applicable definitions, exceptions, and verification requirements.
To exercise an applicable U.S. state privacy right, you may use any privacy preference or opt-out tool made available through the Services or contact us using the information in the Contact Us section. If applicable law gives you a right to appeal our decision on a privacy request, you may submit the appeal through the same contact method and identify it as a privacy appeal.
10. California Privacy Rights
This section applies to California residents to the extent the California Consumer Privacy Act (“CCPA”), as amended by the California Privacy Rights Act (“CPRA”), applies to PARD USA LLC.
California's current privacy framework provides California residents with rights including rights to know/access, delete, correct, and opt out of certain sale or sharing of personal information, as well as rights relating to sensitive personal information.
Right to Know / Access
You may have the right to request information about:
- The categories of personal information we collect
- The sources from which personal information is collected
- The purposes for collecting or using personal information
- The categories of third parties to whom personal information is disclosed
- The specific pieces of personal information we maintain about you, subject to applicable exceptions
Right to Delete
You may request that we delete personal information we maintain about you, subject to exceptions permitted or required by law.
For example, we may retain certain information when necessary to complete a transaction, detect security incidents, comply with legal obligations, exercise or defend legal claims, or for other legally permitted purposes.
Right to Correct
You may request that we correct inaccurate personal information that we maintain about you, subject to applicable law.
Right to Opt Out of Sale or Sharing
California residents may have the right to opt out of the sale of personal information or the sharing of personal information for cross-context behavioral advertising, as defined under the CCPA.
We do not sell personal information for monetary consideration. This statement does not mean that a disclosure can never be treated as a “sale” under the CCPA; the legal characterization depends on the facts, the technology used, and applicable law.
However, certain advertising or marketing technologies may constitute "sharing" under the CCPA even where no money is paid directly for the personal information.
Where applicable, you may exercise this right through our privacy preference or opt-out mechanism.
Global Privacy Control
Where required by applicable law, we recognize valid Global Privacy Control ("GPC") or other legally recognized opt-out preference signals as a request to opt out of applicable sale or sharing of personal information.
California's current privacy framework specifically recognizes user-enabled opt-out preference signals for exercising certain opt-out rights.
Right to Limit Use and Disclosure of Sensitive Personal Information
California residents may have the right to limit certain uses and disclosures of sensitive personal information.
We only use sensitive personal information for purposes permitted by applicable law and reasonably necessary to provide our Services, complete transactions, maintain security, comply with legal obligations, or for other permitted purposes.
Authorized Agents
Where permitted by applicable law, you may designate an authorized agent to submit a privacy request on your behalf.
We may require appropriate verification of your identity and authorization of the agent before processing the request.
Non-Discrimination
We will not discriminate against you because you exercise rights provided by the CCPA.
11. Canadian Privacy Rights
This section applies to customers and visitors located in Canada.
We handle personal information in accordance with applicable Canadian privacy laws, which may include the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy legislation.
PIPEDA establishes principles governing accountability, identifying purposes, consent, limiting collection, limiting use and disclosure, retention, accuracy, safeguards, openness, individual access, and challenging compliance.
Depending on the law applicable to you, you may have rights to:
- Know what personal information we hold about you
- Request access to your personal information
- Request correction of inaccurate or incomplete information
- Withdraw consent to certain uses or disclosures, subject to legal or contractual restrictions
- Ask questions about our privacy practices
- Make a privacy complaint
We generally collect, use, and disclose personal information only for purposes that are reasonable and appropriate in the circumstances and, where required, with meaningful consent.
You may contact us using the information provided in the Contact Us section to request access to or correction of your personal information or to ask questions about our privacy practices.
The Office of the Privacy Commissioner of Canada emphasizes that organizations should make their privacy practices, purposes, responsible contact, access procedures, and complaint procedures readily available and understandable.
Withdrawal of Consent
Where our collection, use, or disclosure of personal information is based on your consent, you may withdraw consent subject to legal or contractual restrictions and reasonable notice.
Withdrawal of consent may affect our ability to provide certain products or Services where the information is necessary to fulfill the transaction or legal requirements.
Canadian Privacy Complaints
If you have concerns about our handling of your personal information, we encourage you to contact us first so that we can attempt to resolve your concern.
Depending on the circumstances and applicable law, you may also have the right to make a complaint to the Office of the Privacy Commissioner of Canada or the applicable provincial privacy regulator.
12. International Processing and Transfers
Although PARD USA LLC, through www.pardoptic.com, sells and ships products only in the United States and Canada, we may use service providers that operate or process information in other countries.
Personal information maintained by PARD is stored in the United States. Some service providers may process or access personal information from Canada or other countries where they operate, subject to applicable law and appropriate safeguards where required.
Privacy laws in those jurisdictions may differ from the laws in your place of residence.
When required by applicable law, we take reasonable steps to ensure that personal information transferred to another jurisdiction receives appropriate protection.
13. Third-Party Websites and Services
Our Services may contain links to third-party websites, applications, social media platforms, or other services.
These third parties may have their own privacy policies and terms.
We are not responsible for the privacy practices, security, or content of third-party websites or services that we do not control.
We encourage you to review the privacy policies of third parties before providing them with personal information.
14. Marketing Communications
With your consent, we may send you promotional communications by email or other permitted communication channels.
You may unsubscribe from promotional emails by using the unsubscribe link contained in the applicable communication.
Unsubscribing from marketing communications will not prevent us from sending transactional or service-related communications, such as order confirmations, shipping notifications, account notices, warranty communications, or other messages necessary to provide requested Services.
For Canadian customers, commercial electronic messages are subject to applicable Canadian anti-spam requirements, including Canada's Anti-Spam Legislation (CASL), where applicable.
Where Canada’s Anti-Spam Legislation applies, we use consent or another lawful basis for commercial electronic messages, provide required identification and contact information, and include an unsubscribe mechanism as required by applicable law.
15. Children's Privacy
Our Services are intended for a general audience and are not directed or marketed to children.
We do not knowingly collect personal information from children under 16 without the consent or authorization required by applicable law.
We also do not knowingly collect personal information from minors in circumstances where applicable law requires parental or guardian authorization unless the required authorization has been obtained.
If we learn that we have collected personal information from a child under 16 in circumstances where such collection was not permitted, we will take reasonable steps to delete that information.
If you believe that a child has provided us with personal information, please contact us.
16. Do Not Track
Some web browsers may transmit "Do Not Track" signals.
Because there is no universally accepted standard governing how websites should respond to traditional Do Not Track signals, we do not currently treat all traditional Do Not Track signals as legally binding requests.
Where applicable law requires us to recognize a legally recognized opt-out preference signal, such as Global Privacy Control, we will process that signal in accordance with applicable law.
17. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business practices, Services, technology, legal requirements, or privacy practices.
When we make changes, we will update the "Last Updated" date at the beginning of this Privacy Policy.
Where required by applicable law, we will provide additional notice of material changes.
We encourage you to review this Privacy Policy periodically.
18. Contact Us
If you have questions about this Privacy Policy, wish to exercise applicable privacy rights, or have concerns about how we handle personal information, please contact us:
PARD USA LLC (PardOptic)
Website: www.pardoptic.com
Privacy Contact and Accountability
Attention: Privacy Officer. Privacy questions, access or correction requests, and complaints may be directed to the contact information below. PARD USA LLC is responsible for personal information under its control and for maintaining reasonable privacy practices appropriate to the Services.
Email: support@pardoptic.com
Mailing Address: 3500 Lakeside Ct., Suite 101, Room 122, Reno, NV 89509, United States
For privacy requests, please clearly state that your request relates to privacy or personal information and provide sufficient information for us to identify and respond to your request.
We may request additional information to verify your identity before processing certain requests, as permitted or required by applicable law.
